Justin Bieber

The start of his career is comparable to a dream: Justin Bieber uploaded home-made videos of cover versions of Usher, Ne-Yo and Stevie Wonder on YouTube and it wasn’t long before he hit the 10 million views mark – all of it only through digital verbal propaganda. His current manager saw the videos and immediately knew that he was a future superstar – his first record deal was perfect!
In 2008 the Canadian Pop and R&B singer received platinum status with his first album in Canada and in the US. The Universal-Artist continued to conquer the pop world with his following albums, and achieved countless top ranks in the worldwide charts and sold millions of records. His tour in 2012 became one of the fastest sellouts in US history: only one hour after tickets officially went on sale, every single ticket for all 45 concerts had been sold. The sellout of 40,000 tickets for the New York concert took only 30 seconds!

The multi-talent is light years ahead of other Pop Acts and is one of the most popular celebrities of the social networks – more than 78 million Facebook Likes and about 92 million followers on Twitter speak for themselves. He already has his own character in the famous Madame Tussauds Wax Museum in London and won countless awards including a Bambi, an Echo, a BRIT Award, a Grammy, five American Music Awards, ten MTV Europe Music Awards, two MTV Video Music Awards, numerous teen Choice Awards and a Nickelodeon Kids‘ Choice Award.

In November 2016 Bieber released his 6th studio album called “Purpose“. 2016 starts the “Purpose World Tour“ in order to present the new album to all of his fans around the world.



No doubt, beauty and music are a perfect fit. Even more when it come to millions of „Beliebers“, the passionate fans of Justin Bieber. Justin Bieber being one of the best selling artists of our time, and Essence being the one of the worlds best selling cosmetic brands, successfully teamed up for the artist’s US and European tour visiting over 100 cities and attracting millions of fans. The partnership was created and handled by our team including on-site activities, off-site activities, online and social media as well as some really special treats for the fans.

The Squaire Frankfurt


Justin Bieber, one the most successful solo artists worldwide, visited Germany during his promotion tour for his new album „Believe“ in September 2012. THE SQUAIRE at the Frankfurt Airport was the sole stop for a exclusive acoustic event.