Katie Melua sold over 11 million records worldwide and belongs to the most successful British singers of our century. Most of her previous six studio albums were international number one hits and were awarded 7x platinum in Germany alone. Her first album was the bestselling British album of 2004. Her third album was the bestselling album of a British artist worldwide in 2007.
In her exciting and record-breaking career she won numerous awards such as two ECHOs in the categories “Most Successful Newcomer International” and “Best International Artist Rock/Pop”, a Golden Camera for “Best International Musician” and a World Music Award for “Most Successful British Singer Worldwide”. Some of her special and personal moments were her performance for Nelson Mandela where she shared a stage with the band Queen, when she was invited to dinner with the Queen of England at Buckingham Palace and her extraordinary concert in the bottom of the North Sea. Being involved in charity is very important to the British singer who was originally born in the Georgian Republic.
Her latest albums Secret Symphony and Ketavan were released in 2012 and 2013 respectively. Both records successfully made it to the Top 10 album charts in Germany, Austria and Great Britain.
PAN-EUROPEAN BRAND AMBASSADOR FOR OPEL AND VAUXHALL.
Singer-songwriter and one of the world’s top acts in music Katie Melua became pan-European brand ambassador for OPEL and VAUXHALL.
The artist, who is praised all over the world for her stylistic originality and musical class as well as for her commitment to environmental protection and social responsibility, is excited about the collaboration: “I feel very comfortable, this is a great fit,” says Katie Melua, “I like the way OPEL addresses topics like environmental protection and sustainability while at the same time communicating emotion and a zest for life. I already had the chance to drive the Ampera in London – and that was great! It drives like a sports car, you would never know it is an electric car” said the excited driver. One of the reasons for the collaboration with OPEL was that they have been working on the technology for electric cars for over ten years even though there was no direct demand for it. The artist found a partner in OPEL which like herself, deals with ecological and social matters and acts on them.
“We are thrilled to be working with Katie Melua, who is a remarkable person and fantastic artist. We are very pleased that she will be one of the faces of our brand in the future,” says Alain Visser, Vice President, OPEL Sales, Marketing & After-sales. When it comes to the strategic goal to activate the new brand and position it in the center of society, young talents and engagements in the fields of music and entertainment play a crucial role. The key brand values in our strategy are innovation, dynamics and emotional design – as well as consistent environmental awareness and social responsibility. We are committed to these values and Katie Melua stands for them in a very credible and authentic fashion.”
Katie Melua also joined the team of the OPEL/VAUXHALL Project Earth in Ottawa, Canada in July 2011.